What’s your life ROI?

If time is the investment, what’s your return?

“The price of anything is the amount of life you exchange for it.” — Henry David Thoreau

ROI, or Return On Investment, is a word you hear bandied around a lot, especially if you’re in the marketing world like I am.

You go to a conference. You’re measuring the ROI.

You send out a Facebook ad. You check the ROI on the daily.

You spend money revamping your website, and you measure the ROI after 6 months.

Business owners seem to have this tiny acronym in the forefront of their minds:

Return On Investment.

It’s essentially asking the question ‘Did I receive the same value as to what I put in?’

A normal ROI that we use in business is purely based on monetary value, and although we try to quantify it, the results can never be perfectly accurate.

Why? Because returns are not always immediate.

Say you go to a conference, and it costs you $1000. You come back with a few ‘leads’, and feel excited and inspired from all the people you met, and the information you gathered. But no sales materialised.